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Texet Expert Hub - II Edition of the Marketing Webinar Series
From September 11 to October 23, 2024, the second edition of this knowledge-packed and inspiring webinar series will cover topics in marketing, sales, and branding.
Brand in a B2B Company - Luxury or Necessity?
Łukasz Kosuniak - B2B marketing expert, founder of a consulting agency, author of books and the Business Marketer blog. He advises companies on building strong B2B brands and marketing strategies.
Łukasz has many years of experience in technology marketing and sales, particularly in the B2B sector. He has worked for companies such as Microsoft and Samsung, implementing advanced marketing strategies. Currently, he conducts workshops, training sessions, and consultations to help companies better understand and implement modern B2B marketing approaches.
The webinar will take place on September 11, 2024, at 10:00 AM.
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Is Corporate Dress Code a Thing of the Past? Modern Corporate Attire Concept
Michał Kędziora aka Mr Vintage - Men's fashion expert, author of two books, and for several years the host of Poland's most popular blog on men's style - MrVintage.pl. He collaborates as a consultant with many companies and conducts training on men's dress code and professional image.
Michał inspires, trains, advises, and creates limited clothing collections in collaboration with Polish brands. Known as the "Miodek of men's fashion," he regularly shares his knowledge on modern dress codes and corporate attire strategies.
The webinar will take place on September 18, 2024, at 10:00 AM.
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Polish School of Brand Assets: Creating Distinctive Brand Elements
Bartek Kotowicz - A specialist in strong Polish brands, creator of branding strategies, founder of the Engram agency and the Pan Wizualny brand. He helps companies build strong brands by developing unique and distinctive brand elements.
Bartek supports and organizes branding processes, creates strategies for corporate, product, and personal brands. His proprietary SILNY BRAND methodology has gained recognition in the industry. He is also the founder of the IBRA Branding Institute and the author of numerous publications on branding.
The webinar will take place on September 25, 2024, at 10:00 AM.
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What to Do When a Client Goes Silent? Effective Follow-up Actions for Marketing and Sales Teams
Artur Jabłoński - Entrepreneur, consultant, author of bestselling guides and a marketing blog. Founder of the digitalk agency and Suasio consulting firm. He helps companies increase sales and the effectiveness of marketing activities.
Artur is the author of four bestselling books, hosts one of Poland's most popular marketing blogs, and the podcast "Konkretnie o Marketingu." His knowledge and experience are utilized by many companies, both corporate and SMEs.
The webinar will take place on October 2, 2024, at 10:00 AM.
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The Impact of Sports Sponsorship on Building Brand Equity - Kajetan Kajetanowicz as an Example
Dominika Dudek - Manager of the world rally champion Kajetan Kajetanowicz and head of his ORLEN Rally Team. Responsible for developing and implementing personal brand strategies and building lasting business partnerships.
Dominika specializes in sponsorship strategies that effectively increase brand equity through the use of sports successes and media presence. The collaboration with Kajetan Kajetanowicz demonstrates how success in motorsports can translate into brand value.
The webinar will take place on October 9, 2024, at 10:00 AM.
How to Use AI for Efficient Marketing Communication
Paweł Białas - Marketing practitioner with nearly a decade of experience, specializing in online marketing, author of publications on trends and marketing strategies, lecturer, and owner of the Melchika online store.
Paweł is responsible for marketing at Texet Poland and runs the Online Marketing course at the Centrum Nauki Żak. He combines practical experience with theory in his work, sharing knowledge through articles and activity on LinkedIn.
The webinar will take place on October 16, 2024, at 10:00 AM.
CSR and ESG: How Actions in These Areas Can Influence Company Strategy
Paulina Krukowska - Experienced business strategist and marketing manager with over 15 years of experience. Currently serving as Head of Operations at the advertising agency Pomarańcza, specializing in sustainable business models.
Paulina is a PhD student and lecturer at the Poznań University of Economics. Her unique perspective, combining strategic thinking with effective operational management, helps companies successfully implement CSR and ESG principles.
The webinar will take place on October 23, 2024, at 10:00 AM.
